WFCA Names Freida Staten Chief Marketing & Strategy Officer

Dalton, GA, April 28, 2025-The World Floor Covering Association (WFCA) has promoted Freida Staten to the newly established position of chief marketing & strategy officer (CMSO). Formerly serving as vice president of marketing, communications & membership, Staten now assumes a broader leadership role that reflects her growing impact and strategic leadership across the organization.

In this expanded capacity, Staten will oversee the direction and execution of all marketing and communications initiatives for WFCA and its affiliated entities, including CFI, FCITS, and FCB2B. Her promotion recognizes the transformational role she has played in shaping the organization’s brand identity, increasing member engagement, strengthening sponsor relationships, and leading high-impact campaigns and events.