WFCA Announces Event Lineup for Surfaces

Dalton, GA, January 27, 2022-The World Floor Covering Association (WFCA) announced its lineup of guest speakers and in-booth event details for TISE 2022, themed “Reset. Reconnect. Renew.”

Through its "Reset, Reconnect, Renew" theme, WFCA aims to foster togetherness by focusing on positive change, reminding everyone to pause and reset goals, and reconnect to our dreams, our staff, our customers, and our partners.

Across the three-day event in WFCA’s booth, attendees can participate in ‘fireside chats’ with WFCA leadership and guests to network, learn, and be inspired. Between sessions, participants will have the opportunity to engage directly with the speakers and their peers.

Below is an overview of the WFCA Booth highlights at TISE 2022:

Tuesday-Wednesday, February 1-2, 9:00 a.m. to 10:00 a.m.

Women in Leadership: The Power to Inspire Change

Join the Women of the Flooring Business as they discuss how we've created a collaborative group of emerging female leaders who impact successful businesses of their own and the future of the flooring industry.

Panelists: Lisbeth Calandrino and Associates, Michelle Winters, New Braunfels Flooring and Design, Rachel Berlin, Precision Floors and Decor, Deb Vincent, Buzzwords.Marketing

Tuesday-Thursday, February 1-3, 10:30 a.m. to 11:00 a.m.

Tuesday: Reset - Fireside Chat with Scott Humphrey, WFCA CEO

Wednesday: Reconnect - Fireside Chat with Danny Crutchfield, V.P. Shaw Flooring Network

Thursday: Renew - Fireside Chat with Scott Humphrey, WFCA CEO

Tuesday, February 1, 2:00 p.m. to 3:00 p.m.

Shaw Flooring Network Power Hour

This is a private event for SFN members.

Speaker: Scott Sandlin, executive vice president residential & SFN member

Topic: SFN and St. Jude Partnership

Wednesday, February 2, 2:00 p.m. to 3:00 p.m.

Shaw Flooring Network Power Hour

This is a private event for the SFN members.

Speaker: Danny Crutchfield, V.P. Shaw Flooring Network & Carrie Edwards Isaac, Vice President of Strategic Accounts Residential Sales and Marketing

Topic: Key Insights for Members from Shaw’s Ongoing Consumer Research/New Exclusive for the Network

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