Welspun to Donate a Penny for Each Foot Sold to FCEF
Las Vegas, NV, February 3, 2022-As Welspun Flooring prepares to launch its new North American flooring product line, Welspun has committed to donating, by way of customer base support, one cent from every square foot sold in North America to the Floor Covering Education Foundation (FCEF) on its private labeled programs’ overbill of SPC, broadloom carpet and carpet tile sold.
Welspun chose to support the FCEF with this charitable giving program because its purpose supports the entire flooring industry and has a positive impact on Welspun’s customers.
The FCEF was founded in 2019 primarily to address the shortage of installation craftsmen and the continued decline of qualified installers available to keep up with the demand for professionally installed flooring.
Photo (L to R): Don Roberts, chairman of the board, FCEF; Jim Aaron, executive director, FCEF; Samuel Thomas, U.S. head of flooring, Welspun USA; Summer Turner, director of sales & marketing, North America, Welspun Flooring; Kaye Whitener, director of operations, FCEF; Mukesh Savlani, CEO, Welspun Flooring