The Dixie Group Names Mike Johnson VP of Hard Surfaces
Dalton, GA, November 10, 2023-The Dixie Group announced the appointment of Mike Johnson to vice president of hard surfaces. In this role, Johnson will lead TDG’s hard surface product innovation, marketing, and strategic direction.
TDG entered the hard surface segment in 2017. Since that time, TDG introduced and developed the Trucor brand into a nationally recognized trade brand with a 200+ SKU offering across the SPC, WPC, and laminate categories. TDG also entered the engineered wood segment with a high-end collection under the Fabrica brand and a mainstream offering in DH Floors. With a focus on product differentiation and beautiful visuals, TDG’s hard surface segment has grown every year since its introduction. Today, the hard surface segment represents approximately 20% of the company’s revenue and is sold through 2500 retailers in the US.
Johnson joined TDG in September 2023 as vice president of national accounts. An unexpected change in the organization led to this appointment in the hard surface segment. Johnson is an industry veteran with 35+ years of experience at Mohawk, JJ Haines, and QEP. He has held senior leadership roles in multiple product categories, with a strong focus on hard surfaces over the last decade.