Bainbridge Island, WA, August 18 - Teragren LLC, a leading manufacturer of bamboo hardwood flooring, has consolidated its two bamboo brands, Teragren and TimberGrass, into one - Teragren.
The unified brand strategy is designed to reduce confusion in the market and support the strength and recognition of the Teragren name throughout the industry.
The company’s staff, service, marketing support, specifications and relationships with their partners in Asia remain intact as only the brand name has changed. The move addresses the company’s plans to expand its product offerings over the next several years into other sustainably harvested hardwoods while maintaining the Teragren bamboo brand.
New flooring product names and lines are ready to launch. Spectrum complements today’s trend toward wider color variation; Signature features a random length visual in solid strip; Craftsman 6”x6’ Engineered Wide Plank satisfies the “old world” look as well as a versatile installation process - nail, staple, glue or float. The company’s latest innovation, Studio, will be launched at Surfaces 2005.
