Tarkett Wins Two Atlanta Marketer of the Year Awards

Solon, OH, April 3, 2024 - Tarkett earned two Atlanta Marketer of the Year (AMY) Awards on March 28. The awards recognized Tarkett’s creative and innovative marketing strategy and activations around Design Days 2023.

The company’s Design Days campaign activity extended across platforms and included guerilla marketing tactics to drive foot traffic to Tarkett’s Chicago showroom during the commercial design industry’s Design Days tradeshow event. Additionally, the campaign was designed to generate leads, gain marketshare, and position Tarkett as a frontrunner in design leadership (particularly with the launch of the Collaborative carpet and LVT collection, the premier collection from Omoleye Simmons, Tarkett’s vice president of design). The campaign included print and digital pre-show ads, outdoor ads on kiosks and mobile billboards, feet-on-the-street promotions, and an interactive mark-making activity in the showroom to connect attendees with the Collaborative collection’s design process. As a result, Tarkett hosted close to 1,400 visitors in three days-a 62% increase from Design Days 2022.