Tarkett Repositions Residential Business as Tarkett Home
Solon, OH, November 4, 2021-Tarkett has announced it is repositioning its residential business through new branding and added resources to better align to the needs of its residential customer base. Effective immediately, Tarkett Residential is now Tarkett Home.
Representing the Tarkett North America residential segment, Tarkett Home has officially launched in the U.S. and Canada with the release of a new website: tarketthome.com. The company will continue to build awareness of the new branding through social media, display/hand-tool updates, collateral, business communications, and participation in trade shows through the remainder of 2021 and into next year.
A new website will provide consumers with inspiration and product knowledge to assist with the buying process. The site also features an extended resource catalog, including a new visualizer, which digitally imposes Tarkett flooring into a photo of a customer’s room, and a Flooring Wizard to help them find the appropriate product for their space. A new retailer locator interface is also expected to arrive in 2022.