Tarkett North America Transitioning to Single Tarkett Brand
Solon, OH, December 18, 2018-Tarkett has announced that, effective immediately, Tarkett North America will transition away from its sub-brands of Johnsonite, Tandus Centiva, Desso and Lexmark to Tarkett.
The company will be transitioning collateral over the ensuing months. The integration is a natural progression that will enable Tarkett North America to continue creating great spaces and better align its segment expertise in commercial, residential and hospitality spaces under a single brand.
Tarkett North America will cohesively address market needs with one of the industry’s most comprehensive flooring solutions portfolios- the Tarkett Solution SPECtrum. Working as one brand in North America will create a better experience for customers, facilitate greater collaboration, and enhance the total value of the Tarkett story and market position.
All of the brands that Tarkett is moving away from were once standalone companies that Tarkett acquired over the years, starting with Johnsonite in 2006, Centiva in 2010, Tandus (formerly C&A Carpet) in 2012, Desso in 2014 and Lexmark earlier this year.