Surfaces a Success for Beaulieu’s New Product Roll

Dalton, GA, February 11--Beaulieu of America unveiled a wide selection of new products at Surfaces 2005. Among the new introductions was a collection of products called Carefree Living, crafted from a new Beaulieu yarn system. This new PET system, FiberEssence, gives consumers the benefits of a filament yarn with the inherent stain resistance and value of polyester. Carefree Living also features Beaulieu’s exclusive LuxuryBac and Magic Fresh, the treatment that eliminates household odors caused from spills. "Surfaces has been a very successful venue for Beaulieu, allowing us to take advantage of the great attendance this show continues to draw," said Ralph Boe, president and COO of Beaulieu. "We will continue to support Surfaces as long as our customers show us this type of response. Our space was continuously busy and our new products received a ringing endorsement from the attendees." Beaulieu also took the opportunity at Surfaces 2005 to recognize their top territory managers. Sales achievement awards were presented to Joe Mascari of the Eastern Division, Bobby Childres of the Central Division and Bill Bourdon of the Western Division. Pete Ciganovich, executive VP of Sales and Marketing presented each recipient with a plaque and cash bonus for a job well done.

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