Southwind to Operate Independently, Hash Named CEO

Dalton, GA, May 24, 2023-F9 Brands, which owns and manages a portfolio of companies in the building products, home improvement and luxury home décor industries, including Southwind Building Products, announced that, effective immediately, Southwind would operate independently of the other F9 portfolio companies.  

In conjunction with this reorganization, Drew Hash, president of Southwind, has been promoted to Chief Executive Officer and president of Southwind, effective June 1. Jason Delves, who will step down from his role as CEO at Southwind, will continue as CEO of F9 Brands and will focus his attention on the growth of the F9 Brands retail portfolio.  

Southwind has been on a journey of transformation to enhance performance and provide new offerings to its respective customers. 

This announcement will 

• enable Southwind to continue to expand its portfolio of offerings to customers with new and exciting products,  

• align capital allocation and capital structures with long-term growth targets and underlying market needs.

The company believes it is the right time to separate the operation and management of these businesses so Southwind may pursue its particular strategic priorities. 

According to Drew Hash, CEO of Southwind, "This move to separate B2B brands from the B2C brands is the right strategy moving forward."

F9 Brands owns and manages several B2C companies in the building products, home improvement and home décor markets. To date, the largest of the portfolio companies is Cabinets To Go, a specialty retailer of kitchens, closets and flooring with 85+ stores nationwide. Other companies/brands include Gracious Home, a luxury home goods retailer, and Thos Baker, a provider of fine outdoor furniture.