Shaw's LifeGuard Backing is Finalist in Edison Awards
Dalton, GA, February 12, 2019--Shaw Floors’ LifeGuard Spill-proof Backing is a finalist for the 2019 Edison Awards in the consumer goods-home solutions category.
This distinction demonstrates Shaw Floors' commitment to creating innovative solutions to address consumer needs in an ever-evolving marketplace.
Inspired by Thomas Edison and his revolutionary product development methods, the American Marketing Association established the Edison Awards in 1987 to honor innovation, recognize achievement and celebrate innovative success from organizations across the globe.
LifeGuard Spill-proof Backing answers the need for a worry-free carpet experience. The patent-pending backing provides a moisture-resistant barrier, keeping 100% of spills and pet messes contained. New for 2018, Shaw changed the backing of LifeGuard from grey to blue, letting consumers know at a glance they’re getting the leading accident protection-they’re ‘Backed by Blue’.
Winners will be announced at the 2019 Edison Awards ceremony on April 4. Nominees are judged on four criteria: concept, value, delivery, and impact.