Shaw to Sponsor Pet Event During College Football Playoff

Dalton, GA, December 8, 2023-Shaw Floors, flagship residential brand of Shaw Industries Group, announces it is an official sponsor of the 2024 College Football Playoff (CFP) National Championship with the “Pet Perfect Puppies at the Playoff” activation hosted at Playoff Fan Central. 

The CFP National Championship weekend events, held January 5 to 7, 2024, at the George R. Brown Convention Center in Houston, Texas, will provide fans with the opportunity to participate in a variety of activities leading up to the national championship game on January 8, 2024, at NRG Stadium. With this sponsorship, Shaw Floors’ Pet Perfect innovations and branding will be featured throughout the “Pet Perfect Puppies at the Playoff” activation within Playoff Fan Central. 

Shaw Floors’ Pet Perfect collection of high-performance carpets, rugs, cushion, mineral core, underlayment and cleaners allow pet-friendly homes to enjoy flooring solutions that are as durable as they are beautiful. With technologies, such as R2X stain and soil resistance, LifeGuard Spill-Proof Technology moisture protection and enhanced scratch resistance, all Pet Perfect flooring products are ultra-durable and easy to clean, offering complete protection from the 4Ps of pee, puke, poo and paws.

In addition to Shaw Floors’ “Pet Perfect Puppies at the Playoff” activation, Shaw Industries is the Official Flooring Provider of the College Football Playoff and Shaw Sports Turf has been named the Official Synthetic Turf Provider of the College Football Playoff. 

Related Topics:Shaw Floors, Shaw Industries Group, Inc.