Shaw Sports Turf Selected for College Football Playoff for 2nd Year

Dalton, GA, December 4, 2024-The Shaw Sports Turf brand will be The Official Synthetic Turf Provider of the College Football Playoff (CFP) for the second year in a row. This will be the inaugural season of the CFP’s 12-team playoff format, providing an increased exposure opportunity for the brand.  In addition, the Shaw family of brands will be The Official Flooring Provider of the College Football Playoff.

Shaw Sports Turf will have marketing segment exclusivity on-site within the CFP National Championship weekend events, coming to Atlanta in January 2025. Through this partnership, Shaw Sports Turf will showcase its innovative, differentiated products throughout the event spaces leading up to the 2025 College Football Playoff National Championship, slated for January 20, at Mercedes-Benz Stadium in Atlanta.

Related Topics:Shaw Industries Group, Inc.