Shaw Sports Turf Opens PEAK Performance Lab

Calhoun, GA, March 3, 2025-Shaw Sports Turf announces the opening of its state-of-the-art PEAK Performance Lab, a facility that redefines turf research and development.

This innovation hub underscores Shaw Sports Turf’s commitment to putting athletes at the center of its R&D process, driving a new industry standard for performance, safety and playability.

The PEAK Performance Lab is built upon three critical pillars-playability, environment and athlete kinetics-with the aim of ensuring that every product developed is optimized for the demands of the sport, athlete performance, environmental responsibility and adaptability.

At the core of the PEAK Performance Lab is a state-of-the-art motion capture system, custom-designed to analyze how turf influences an athletic movement. This technology allows Shaw Sports Turf to move beyond conventional mechanical testing, which fails to capture the complexities of real athletes’ interactions with the surface.

The PEAK Performance Lab is designed to turn real-time biomechanical insights into immediate product improvements, demonstrating Shaw’s commitment to develop turf systems that are optimized for not only the sport and environmental conditions, but also for the athletes playing on them.

The PEAK Performance Lab represents a major step forward in sports surface innovation-one that prioritizes athlete interaction, using cutting edge biomechanical testing methods. By solving biomechanical problems with a biomechanical approach, Shaw Sports Turf is setting a new benchmark for the industry and reinforcing its position as the leader in advanced turf technology.

With the launch of this facility, Shaw Sports Turf is not only shaping the future of synthetic turf but also changing the way the industry thinks about athlete-driven innovation.

Related Topics:Shaw Industries Group, Inc.