Shaw Receives St. Jude's Proprietary Campaign of the Year Award
Dalton, GA, April 27, 2017—Shaw has been selected as the recipient of the St. Jude Children’s Research Hospital 2017 Proprietary Campaign of the Year award.
This award issued by St. Jude recognizes a corporate partner that has implemented a successful proprietary campaign in addition to their primary means of support for the hospital. Shaw’s collective efforts around its cushion and carpet collections and the Patcraft Butterfly Effect carpet tile collection benefiting St. Jude are the three proprietary campaigns that inspired this selection.
What started in 2012 as a single sponsorship of the St. Jude Dream Home Giveaway has grown into a multi-channel partnership touching virtually every aspect of Shaw’s business. Shaw’s partnership with St. Jude is ingrained in the company’s culture and currently consists of the following elements:
• Carpet cushion from Shaw Floors benefiting St. Jude, which began with two styles and now has seven styles today. Shaw Floors also has a comprehensive 42-style carpet collection benefiting St. Jude.
• Butterfly Effect collection, a design collaboration between Patcraft and William McDonough, which benefits St. Jude.
• Shaw is a gold level sponsor of the St. Jude Memphis Marathon Weekend where Shaw associates come together to fundraise and run.
• Silver level sponsor of the St. Jude Walk/Run to End Childhood Cancer where Shaw retailers and associates across the country participate in the 62-city run/walk and fundraise.
To date, Shaw has donated over $6.4 million to St. Jude.