Shaw Cuts Ribbon on Living Lab

Dalton, GA,  June 15, 2021-Shaw held its ribbon-cutting ceremony June 11 for a new Living Lab that will serve as a real-life test environment for residential products. 

The revitalized office building in Dalton, Georgia features nine fully-furnished units, which all showcase the latest-and-greatest flooring, wall and backsplash products, and sundries from Shaw’s portfolio of residential brands. 

The Living Lab will also provide housing for new associates. This will enable the company to gather candid feedback, uncover new ideas and aggregate end-user feedback on an ongoing basis-an invaluable component to Shaw’s continual focus on product and service innovation. The first residents of Shaw’s Living Lab will include residential sales trainees, providing them with greater exposure to Shaw’s products in an everyday setting and laying a foundation for them to speak even more authentically to product performance and design attributes, such as cleanability, sound/noise levels and the design’s overall impacts on mood and well-being.  

To explore Shaw’s Living Lab concept in greater detail, watch this two-minute video.

Related Topics:Shaw Industries Group, Inc.