Samdal Named Florida Tile's Director of Marketing & Product Man.
Lexington, KY, July 18, 2019-Tressa Samdal, who has served as director of marketing for Florida Tile since October 2017, has been promoted to director of marketing and product management.
She will now lead the product management department in addition to her marketing responsibilities for both the Florida Tile and Cotto d’Este USA brands. In her new role, she will be responsible for building brand awareness and leading all phases of the product development process.
Samdal has over 15 years in the flooring industry, including positions with IVC/Mohawk, and Mullican Flooring where she played integral roles in developing product design and determining market strategy.