Salone del Mobile.Milano Release Manifesto
Milan, IT, February 19, 2018-The 57th edition of the Salone del Mobile at Fiera Milano Rho will take place from April 17 to 22, and the Salone del Mobile.Milano has put together its first ever manifesto.
“The Salone del Mobile’s success resides in the indefatigable industrial network that underpins it. It is a manufacturing system driven by the interface between business people from small and large companies on one hand and designers and architects on the other, working together to create and project excellence. We now need to up our game to overcome the global challenge, we need to focus on innovation and sustainable quality, on our talent for creating a system and culture, on our willingness to share information and valorize the new generations,” said Claudio Luti, president of the Salone del Mobile. “This is why the Salone also keeps evolving and consolidating its links with Milan. The first Manifesto is a commitment to continue to strive to do better and is an invitation to Milan, the city at the center of it all, where it all first began, to keep networking and growing together, to keep building on the centripetal and attractive power of the Salone and consolidate the city’s role as ‘the place to be’ for leading brands, their projects and their human and financial resources.”
The Salone del Mobile.Milano explores the relationship between nature and living with an exhibition-installation that generates plenty of ideas for green projects for internal and external domestic spaces. A pavilion designed and developed with international design and innovation studio Carlo Ratti Associati will be erected in front of Palazzo Reale in Piazza del Duomo from April 17 to 29.