Rugs Direct Receives Strategic Investment from L2 Capital

Winchester, VA, April 17, 2017—Online retailer Rugs Direct has received a strategic investment from L2 Capital Partners, a private equity family office based in Devon, Pennsylvania.

Rugs Direct, founded in 1997, is an online retailer of area rugs, throw rugs and rug runners, with some 180,000 different SKUs available for purchase throughout North America.

The company’s website receives over 46 million page views annually by consumers, home decorators and professional interior designers.