Real American Hardwood Coalition Launches Build Your World Campaign

Washington, DC, August 1, 2023-The Real American Hardwood Coalition (RAHC), the domestic hardwood industry’s consumer promotion initiative, recently launched its new Build Your World advertising campaign to promote Real American Hardwood flooring, cabinetry, furniture, and millwork. In partnership with Magnolia Network, the integrated, digital campaign will run through January 29, 2024.

Developed by Canvas United, the campaign relates the authenticity and attributes of Real American Hardwood products to the uniqueness and lifestyles of consumers. Five different vignettes capture the spirit of individuality in real-life settings, encouraging consumers to envision how they can build their world with hardwood.

The ad campaign will run on the Magnolia Network channel, as well as on Magnolia and discovery+ digital streaming platforms. Magnolia Network is available through cable and satellite providers; Hulu + Live TV and YouTube TV services; and Magnolia, HGTV, discovery+, and Max streaming apps. The campaign also includes digital and social media components.