Boca Raton, FL, Jan. 6--Q.E.P. Co., Inc.'s newest product line, Fresh, has received initial orders from a large hardgoods retailer with approximately 450 stores in Canada, a drug chain and a regional supermarket chain. In addition, Q.E.P. continues to have various on-going marketing discussions with other national retailers and chains.
Q.E.P. introduced this line earlier in the year to expand its product offering to different channels and customers. Targeted for the female do-it-yourselfer who is involved in small painting or wallpapering projects around the house or apartment, Fresh breaks out of the current boring approach to the category and brings a touch of home decor to the aisles. Featuring 11 different sets of tools in coordinated fashion colors, all tools provide easy to handle, molded rubber ergonomic grips and a color coordinated bonus item.
