PE Firm ADV Partners Invests in CFL

Calhoun, GA, December 13, 2021- The founders of CFL Flooring (Creative Flooring Solutions), a producer of stone polymer core (SPC) and other multilayer flooring new materials, have decided to let external private equity (PE) investors, ADV Partners, join CFL in order to prepare the company for the next growth sprint all the while keeping a strong overall majority ownership.

The investor group will allow the company to accelerate its international expansion, as well as further its reach within the Chinese market. While the investors will not drive operations, they will bring with them, among other things, know-how related to international financing, human resources, corporate governance and public relations.

CFL has been growing rapidly over the last years. The company now employs 4,500 people and has invested more than US$140 million in the last 18 months. Its production facility covering an area of 700,000 square feet in Calhoun, Georgia is now fully operational. In addition to its U.S., Taiwan, Vietnam and southern Shanghai operations, the company also started a large new facility in Hunan, China for its expansion in the Chinese market. CFL grew about 50 % in 2021 with a very strong order book going into 2022.