Pergo Launches Wood Line

Trelleborg, Sweden, September 2--Pergo is launching wood flooring under the Pergo brand in the US market. The Pergo wood flooring will be sold through Lowe’s, one of the world’s largest home improvement stores, with over 950 stores in North America. Pergo is a leading flooring company and it has the most powerful brand name in laminate flooring in the U.S. The launch of wood products capitalizes on the company’s strong brand position in the U.S. market, as well as its marketing and distribution capabilities. "By adding wood flooring we provide our customers with a wider choice of flooring products. Also, this addition adds synergies both in distribution and in logistics," says Göran Bernhoff, President & CEO of the Pergo Group. This high quality product, called Pergo Hardwood, comes in two different widths, offering 16 decors in total. The floor will be positioned as the premium hardwood product in Lowe’s.