Livermore, CA.Jan. 29--Peninsula Floors, Inc. and Floor Space, Inc. residential contract flooring companies, announced today that they have merged.
The merger enables the new combined company to optimize resources, technology, and geographic coverage, that will make them the largest privately held residential contract flooring company in the U.S. supplying residential builders.
Peninsula Floors, Inc (PFI), established in 1959, employs 550 people and has 24 locations throughout Nevada and California. In 1983, PFI opened the first builder exclusive Design Centre in Northern California. Since its opening, it has grown its Design Centre network to 17 locations.
Having developed proprietary software, DesignPro, PFI is able to assist the builder in offering a sole source selection process for their customers. Customers are able to budget for their interior finishes via the Internet by accessing the Design Centre web site.
Floor Space, established in 1988, has focused on improving service and increasing efficiency through technology, with design center software that educates customers and creates a buying profile that assists builders in predicting customer preferences. Customers can access the software at kiosks in Floor Space design centers, over the Internet, or on CD-ROM.
The two Livermore-based companies have developed well-established reputations for delivering outstanding customer service to the builder community over the years. Each company brings strategic partnerships to the merger. Peninsula Floors has strong alliances with companies including Shapell Homes, John Laing Homes, Centex Homes, Western Pacific Housing and Signature Properties. Floor Space is allied with Pulte Home Corp., William Lyon Homes, Inc., Lennar Homes, and Toll Brothers, Inc. among others.
One longtime customer, Pulte Homes, is looking forward to the merger. Pulte Homes area president Matt Koart commented, "We've had a long and productive partnership with Floor Space, and respect their customer approach and use of technology. The combined company will increase their ability to deliver the right products and services for our clients. We are pleased for both companies."
"This merger creates incredible opportunity," commented Kelli A. Finale, CEO of Peninsula Floors. "The total technology offering will provide builders with an 'interior finish' system that will result in a greater understanding of customer needs and a higher level of customer satisfaction. The innovation of our combined management team will be a force in the industry and our customers will benefit as a result."
According to Mark Williams, president and CEO of Floor Space, Inc., "In today's economy it is important to go beyond serving local geographies and attain regional critical mass in order to thrive. This merger gives the new entity full reach in the marketplace. When combined with our mutual dedication to customer satisfaction, the new company will have the most unique offering in the marketplace."
About Peninsula Floors, Inc.
Peninsula Floors, Inc. was established in 1959, and currently employs 550 people, and has seven service centers and 17 design centers nationwide.
About Floor Space, Inc.
Floor Space, Inc. is located in Livermore, CA. The company has 125 employees and has been serving commercial and residential builders since 1988.
