Pantone Names Living Coral Its 2019 Color of the Year
New York, NY, December 6, 2018-Pantone has unveiled its 2019 color of the year, Living Coral.
“Vibrant yet mellow Pantone 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” the organization explains.
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, Pantone Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.”