Oriental Weavers adds vice president of digital strategy and marketing

Dalton, GA, July 11, 2024–Oriental Weavers USA has appointed Kristen Ritch to the newly created role of vice president of digital strategy and marketing. She joins the company with over a decade of extensive experience in the area rug, home décor and furniture industries, with a specialized focus on e-commerce.

Ritch brings a robust background in account management, marketing and business strategy, having held senior positions at other leading companies, most recently with Ashley Furniture. Throughout her career, she has been instrumental in driving significant growth in e-commerce sales and elevating the online brand presence of these organizations.

"As we expand our digital footprint and enhance customer engagement, Kristen's leadership will play a pivotal role in driving our objectives forward," said Pat Muschamp, vice president of sales at Oriental Weavers. "Her proven track record and deep understanding of digital strategy and marketing in our industry make her an invaluable addition."