Online Tour for Prospective Flooring America Retai
Manchester, NH, August 30--Retailers curious about membership in Flooring America can now take an interactive online tour of the cooperative's turnkey retail flooring operation through its innovative recruiting web site, ExploreFlooringAmerica.com.
Visitors to the site are treated to a ten-minute, narrated program that illustrates the entire organizational network through which the Flooring America cooperative provides its members comprehensive support in all aspects of retail. Visitors must receive a password from Flooring America before viewing the tour.
Individuals who complete the tour are given a $25 gift certificate and the opportunity to attend a free hosted seminar, with airfare and lodging included.
"This is a dynamic recruiting tool that's as beneficial to interested retailers as it is to us," said Evan Hackel, president of Flooring America. "They get an enormous amount of information, clearly and quickly presented with detailed graphics. And we can dedicate our time to these serious candidates wanting personal, one-on-one time for specific, in-depth membership questions. Everyone benefits."
Prospective members view a fact-filled exhibition of the entire Flooring America co-op turnkey package. Every advantage is outlined, from initial business analysis and advice, store layout and design, merchandising, advertising, national accounts and programs, customer service initiatives, and the easy availability of education and training in management and sales.
Animated segments include a detailed look at a model showroom and a demonstration of Home Emagination, Flooring America's own proprietary interactive decorator, which assists customers in making easy selections of flooring colors, styles, and qualities and recommends complementary decorator colors.
Visitors preview the wealth of marketing information, purchasing opportunities, and automated services available at FAmembers.net, the organization's secure Web site accessible solely to members. They can even participate in a sample training module from among the more than 200 hours of interactive instruction available at Flooring America University Online, the Internet
branch of Flooring America's fully-staffed education program.
Access to the tour is by invitation only, and visitors receive a password that expires after one complete viewing. Interested individuals should contact Tom Heffner at 800-466-6984, ext. 1501, or e-mail himattheffner@flooringamerica.com.
