Nafco by Tarkett Teams with Trading Spaces Designe
Houston, TX, February 10--Nafco by Tarkett’s PermaStone Modular has paired up with Frank Bielec, one of the top designers on TLC’s hit show Trading Spaces, for an exciting sweepstakes in which three lucky dealers each will win an in-store appearance from the television personality.
Dealers who currently have a PermaStone Modular display in-store are automatically entered to win one of the three appearances; those who do not have a display can purchase one and register for participation by March 1, 2005.
The more cartons purchased, the more chances their store has to win. Entries will be accepted from March 1st through July 31st for an October appearance date. Winning dealers also will receive advertising support from Tarkett to help promote Mr. Bielec’s appearance in their store.
In addition to the in-store appearance, dealer salespeople will have even more incentive to sell as much PermaStone Modular as they can in the form of a $5.00 spiff for every carton sold.
Trading Spaces’ "king of country" Frank Bielec has a big heart, big ideas and wild style. Combining his background as an exhibited artist with a flair for crafting one-of-a-kind pieces, he is known for creating comfortable rooms that are equally cozy and cool. He has been a fixture on Trading Spaces since the first episode aired on September 29, 2000.
"Mr. Bielec’s designs and down to earth approach are a perfect match for PermaStone Modular," said Diane Martel, vice president of marketing, Tarkett Commercial. "Mr. Bielec’s vision aligns with the ease and style of PermaStone Modular as well as Tarkett’s commitment to innovation, trend-forecasting and design. We are pleased that we can help our dealers support their business with Mr. Bielec’s cooperation in this promotion."
Developed to provide designers and homeowners with additional decorative options, PermaStone Modular is a revolutionary line consisting of a variety of different sized tiles that can be assembled into modular units, which provides a more upscale, custom look.
The unique PermaStone Modular display features installation scenes, as well as easy assembly and product information. The display is designed to educate consumers and help them decide which modular design will suit their home best.
