MSI Launches Brand Update
Orange, CA, May 29, 2018-MSI has launched a major brand update.
The new branding draws from principles MSI was built on such as collaboration, adaptiveness, and innovation, while also representing MSI’s 40-plus-year evolution into the company it is today and capturing its bright future.
As part of the branding initiative, MSI adopted a new brand color (metallic copper) and gave their website a fresh look and new URL (www.msisurfaces.com)-all of which echo the company’s modern identity. Additionally, the MSI logo was redesigned to better communicate the MSI experience-with MSI in clean lettering underscored by the company’s brand essence “Making Dream Surfaces Attainable.”
The new brand mark reflects the most significant change to MSI’s visual history in years, yet it feels familiar. MSI sought input from their partners, customers, and employees in honing their revitalized brand-which was rolled out to MSI team members at the company’s annual strategic meeting.