Mohawk's Rhino Campaign Wins Bronze Stevie
Calhoun, GA, December 21, 2023-Mohawk’s “Bring Back the Rhino” campaign has been recognized as a Bronze Stevie winner for Brand Experience of the Year in the Business-to-Business category for the 2023 International Business Awards (IBA).
For the “Bring Back the Rhino” campaign, Mohawk partnered with Rhinory in Fredericksburg, Texas where Blake the Rhino became the latest influencer for SmartStrand’s unmatched attributes along with bringing awareness to the world’s diminishing rhino population.
This spring, Blake the Rhino lived on SmartStrand for two weeks. After he thoroughly lived on the carpet, Mohawk cleaned it up and was able to show side-by-side comparisons.
IBA is the world’s premier business awards program. All individuals and organizations worldwide-public and private, for-profit and non-profit, large and small-are eligible to submit nominations. The 2023 IBAs received entries from organizations in 61 nations and territories.
Related Topics:Mohawk Industries