Mohawk Reveals Details of Edge Summit

Calhoun, GA, October 2, 2018-Mohawk will unveil products, brands and programs to help its retail partners accelerate their competitive edge in the face of today’s fast-paced and changing retail world at the Edge Summit, which will be held December 6 to 9 at Gaylord Palms Resort in Kissimmee, Florida.

Mohawk invites retailers to discover all the ways they can make an impact on their businesses in 2019 with these opportunities:

• Powerhouse Brands: Leverage the power of new brands to attract new consumers and accelerate sales.

• Product Introductions: First access to Mohawk’s 2019 product introductions, Mohawk’s most ambitious product launch and biggest hard surface launch to date. Retailers in attendance at Edge Summit will receive the first run of 2019 samples and merchandising.

• Digital Innovation: Experience firsthand how the launch of Mohawk’s new brand websites have the ability to connect six million shoppers to specialty retail stores.

Jeff Lorberbaum, CEO, Mohawk Industries; Brian Carson, president, Mohawk Flooring North America; Tom Lape, president, Mohawk residential, soft and hard surfaces; and Karen Mendelsohn, senior vice president, marketing, will kick off the general session to unveil the future of specialty retail.

Groundbreaking educational sessions will include three tracks: digital experience: how to use digital to drive your business; shopper journey: how to succeed in the changing retail environment; and retail operations: tools and tactics to run an efficient business. Each track is grounded by peer-to-peer sessions along with presentations on key topics facing today’s business landscape.

Additionally, keynote sessions at the Edge Summit will be led by: Sucharita Mulpuru-Kodali, chief retail strategist and Captain Charlie Plumb, former Navy pilot.