Mohawk Research Reveals Consumer Carpet Purchase Trends

Calhoun, GA, March 12, 2025-Sixty-eight percent of purchase intenders plan to install wall-to-wall carpet in their bedrooms while 34% plan to place carpet in family rooms, according to a recent Mohawk brand tracking study.

“The top purchase factors include quality, durability and color,” explained Denise Silbert, Mohawk’s vice president of marketing, soft surface and Builder + Multifamily. “To market to consumers already in the purchase funnel, we knew we had to not only utilize our innovative product technology to enhance performance and design but also simplify the marketing with value-oriented messaging and brand differentiation.”