Mohawk Rebrands Five Star Loyalty Program as Edge Store

Calhoun, GA, February 23, 2023-Mohawk has rebranded its Five Star program as Edge Store. Edge Store is designed to give retailers the resources they need to grow their businesses, expand their reach, drive customers in store and close sales.

When retailers subscribe to Edge Store, they gain access to

Lead Generation: For Edge Store retailers participating in Mohawk’s national promotions, Mohawk will reach consumers through local media and drive them in store.

Showroom Training: Mohawk’s new virtual showroom experience offers training on product innovation and how to best merchandise showrooms based on how consumers move through retail stores.

Consumer Promotions: Mohawk will provide point-of-purchase kits and customizable advertising designed to drive shoppers in store during national sales events, with the added benefit of advertising locally.

In-Store Support: Retailers have the ability to bring Mohawk brand campaigns to life in their showrooms with up-to-date merchandising materials designed to attract, engage and inspire customers, no matter where they are in their purchasing journey.

Financial Advantages: Retailers can earn back on select product purchases through an exclusive Edge Store incentive program.