Mohawk NA Realigns into Five Strategic Business Units

Calhoun, GA, February 5, 2019-Mohawk Flooring North America’s newly named president, Paul De Cock, is taking steps to operate the Flooring North America segment with five distinct business units-residential carpet, wood and laminate, resilient, commercial and Mohawk Home-in order to drive growth within each business, appointing Tom Lape as president, residential flooring; Michel Vermette as president, residential carpet; Mike Gallman as president, commercial; Roger Farabee as president, wood and laminate; Rocky Casteel as head of Mohawk Home. The leader of the resilient segment has not yet been named. 

“In this new business model, we are reaching the residential customer through a single sales force that is responsible for residential soft surface, wood and laminate and resilient,” says Paul De Cock, president, Mohawk Flooring North America.

With the realignment of the residential sales organization as a separate function from residential carpet business unit, Tom Lape will assume the new role of president, residential flooring. In this role, Lape will lead sales for all residential channels across all categories and brands. 

Michel Vermette has been appointed president, residential carpet. Foundational to his new role, he will manage the P&L by driving operational excellence across the business unit, including manufacturing, product management, R&D and planning.  

Succeeding Vermette, Mike Gallman has been named president, commercial. Through his experience within the industry and at Mohawk, Gallman is well prepared to lead Mohawk’s aggressive growth objectives for commercial for 2019 and beyond. He will also oversee commercial sales, operations, product management and planning. 

In late November, Roger Farabee accepted the role of president, wood and laminate. He is managing the business unit P&L across manufacturing, supply chain, product management, R&D and planning.

Each of the appointed leaders has an extensive background in the floorcovering business. For more than 20 years, Lape has held a series of senior executive roles within Mohawk’s Flooring North America operating organization, most recently as president of residential business; he was also president of the company’s commercial business. Vermette previously served as president of Mohawk Commercial, where he led global commercial and hospitality business, Flooring North America logistics and customer experience, as well as senior vice president of international and business development, chief accounting officer and corporate controller for Mohawk Industries, and chief financial officer for Mohawk Flooring. Gallman previously served as senior vice president commercial product, after serving in a variety of executive positions at Shaw Industries for over 20 years; he was also CEO of Blueridge Commercial Mills. In his prior role, Farabee served as Mohawk’s senior vice president, laminate and hardwood, having previously worked for both Mannington and Dal-Tile.

Lape, Vermette, Gallman and Farabee will report directly to De Cock as members of the Mohawk executive leadership team.

Related Topics:Shaw Industries Group, Inc., Mannington Mills, Mohawk Industries, Daltile