Mohawk Launches "More with Mohawk" Brand to Reinforce Commitment to Employees
Calhoun, GA, February 17, 2021-Mohawk Industries’ recently launched “More with Mohawk” employment brand reflects the company’s evolving culture and a redefined commitment to employees at every level of the organization.
With a call to action that encourages both current employees and potential applicants to “find your More with Mohawk,” the brand was designed to highlight the role every individual plays in propelling their career with the world’s largest flooring manufacturer.
The “More with Mohawk” brand combines extensive research and authentic feedback to capture the full spectrum of employee experiences at Mohawk. The brand was developed by Mohawk’s marketing team in collaboration with the company’s talent acquisition and human resources teams with input from various employee focus groups from the manufacturing floor to the leadership teams.
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