Lumber Liquidators Changes Name

Richmond, VA, July 27, 2020–Lumber Liquidators has officially changed its name to LL Flooring.

The move comes after the company’s stocks slipped earlier this year, prompting analysts to suggest the company would benefit from a rebrand in the wake of the 2015 “60 Minutes” news story about heightened levels of formaldehyde in its laminate imports from China.

The new name was rolled out in April, according to the company’s website, “in order to better reflect who we are. No lumber. No liquidation. Whether you're a new DIYer, or you're a seasoned Pro helping a client, we have high quality flooring and all the tools and services you need to bring your vision to life and transform your home.

The company also named a new president and CEO in May, Charles Tyson.