Lowe's Selects Stainmaster as Sole Residential Carpet Brand
Kennesaw, GA, September 30, 2019--Stainmaster has announced that Lowe’s has selected Stainmaster brand to be the only residential carpet brand offered at its stores nationwide.
In an effort to transform the carpet buying experience to better meet these changing customer expectations, consumers will be greeted at Lowe’s stores with a clear good, better, best, product assortment that simplifies selecting the perfect carpet based on application and value. The simplified brand structure includes several Stainmaster options, such as our “best” carpet, Stainmaster PetProtect; a great selection in our “better” category, Stainmaster Signature; and strong value products in our “good” category, Stainmaster Essentials.
Carpet mills that are producing the carpet for Lowe's under a license agreement are Dixie, Mohawk, Phenix and Shaw.
According to a news release from Invista, "Consumers can expect to see expanded carpet fiber types under the Stainmaster brand offering great value for a wide variety of needs."
As part of this fall reset for the flooring department, the carpet department is 20% smaller to make room for more hard surface products.