Lowe's Names Marisa Thalberg Chief Brand & Marketing Officer

Mooresville, NC, January 10, 2020-Lowe's has announced the appointment of Marisa Thalberg as executive vice president, chief brand and marketing officer, effective next month. 

Thalberg joins the company most recently from Taco Bell where she served as global chief brand officer.

Thalberg brings to Lowe's more than 25 years of marketing and branding experience. At Taco Bell, she led the transformation of the company to become a culture-centric lifestyle brand, leading to record-breaking sales growth and category share gains. Thalberg has been named one of Forbes' Top 50 CMOs in the World for the past three years and a National Retail Federation power player. She also founded Executive Moms, an organization for working mothers. 

Prior to Taco Bell, Thalberg served as the head of corporate digital and integrated marketing worldwide for The Estée Lauder Companies and held various senior leadership roles at Unilever Cosmetics International, Sure Fit and Revlon. She started her career at advertising agencies Saatchi & Saatchi and J. Walter Thompson.