LL Flooring Launches New Consumer-Focused Campaign

Richmond, VA, May 17, 2021-LL Flooring, previously known as Lumber Liquidators, lays out homeowners' intense adoration for their high-quality flooring in a new campaign called "Floor Love." The piece is part of a broader brand relaunch, led by creative agency of record, Fallon.

The new campaign coincides with a transition for the company, complete with a new name, website, and digital tools. The rebrand represents LL Flooring's dedication to guiding customers through their entire flooring journey, from that first spark of inspiration all the way to installing the floor correctly, with knowledgeable flooring experts to answer any questions.