Laticrete Promotes Nash & Boyle To Newly Created Roles
Bethany, CT, October 16, 2019-Laticrete has promoted Ron Nash to the newly formed position of senior vice president of sales and marketing and Sean Boyle to the newly formed position of vice president of market intelligence and channel management.
The promotions are an integral part of the company’s multi-year restructuring to realign the sales teams to focus on specialized business segments that enrich the customer experience.
Nash’s responsibilities will directly encompass the sales, marketing and technical services departments. His new role will optimize and align all outwardly directed activities and increase the focus on anticipating and meeting current and future customer needs.
Boyle will lead all corporate activities regarding the collection, interpretation and dissemination of market intelligence. He will work with Laticrete teams to identify the most effective approach for each sales channel, provide mentorship and guidance to the innovation team and offer insights into future marketing and sales planning.
Pic, L to R: Sean Boyle and Ron Nash