Laticrete Names Samantha Rothberg Director, Marketing Communications

Bethany, CT, July 28, 2022-Laticrete has appointed Samantha Rothberg to director, marketing communications.

In her new role, Rothberg will be responsible for leading the North America marketing communications team, which is responsible for branding, graphic design, digital and social media, and communications, as well as collaborating with the product management and marketing information systems functions. Rothberg Previously served as the integration project manager and acting marketing manager for the LATICRETE Europe Business Unit, where she helped establish the marketing and product management team in Italy.

Prior to joining the international division, Rothberg was involved with the Laticrete innovation team and North America sales and strategic accounts group, focusing on industry innovation and offsite modular construction. Before joining Laticrete, Rothberg held the position of project manager at Lehrer, where she provided project advisory services and acted as an owner's representative for private development and construction projects within the New York City area. She also served as project director at the New York City Economic Development Corporation, overseeing complex capital projects on behalf of the City of New York.