Laticrete Streamlines Customer Service Dept., Names Art Mintie VP

Bethany, CT, April 13, 2021-Laticrete has created a customer experience department to reinforce and elevate its dedication to be the industry leader in customer-centricity. This new department, which unites the technical services, customer service, quality assurance and Laticrete University departments, will be led by Art Mintie, who has been promoted to vice president of customer experience.

The customer experience department will integrate systems and structures from the company’s four customer-facing areas to streamline resource sharing and enhance communications between Laticrete and its customers.

Mintie joined Laticrete in 1995 as a member of the technical services department. Over the past 26 years, he has moved up the ranks within the company’s technical services department, most recently serving as senior director.