La Riviere Promoted to Manager, Digital Marketing for Laticrete

Bethany, CT, July 12, 2022-Laticrete has promoted Sharon La Riviere to manager, digital marketing. Having most recently served as Senior digital marketing and search engine marketing (SEM) strategist, La Riviere will now lead the digital marketing communications function for all business segments in Laticrete North America.

In her new role, La Riviere will be responsible for building and expanding platforms that educate and promote the organization and its products to customers and prospects, researching and implementing new innovative marketing strategies in support of integrated marketing communications planning, as well as overseeing digital marketing budgets and managing the digital marketing team.

With more than 23 years of marketing experience, La Riviere began her career at Laticrete in 2016 where she was responsible for developing strategic marketing plans, social media management, creating website content and developing search engine optimization (SEO) and pay per click (PPC) campaigns. La Riviere will now focus her efforts on accelerating brand strategy, growth and leadership across all Laticrete digital media, including significantly enhancing its social media presence.

La Riviere contributes to Floor Focus' Social Savvy column.