Kavita McCarthy Named President of E.J. Welch Company

St. Louis, MO, September 23, 2021-E.J. Welch Company, a division of Center Rock Capital Partners’ Merit Distribution Group based in St. Louis, Missouri, has named Kavita McCarthy as its next president. 

McCarthy joined E.J. Welch in 2020 as vice president of marketing and has since redefined the brand, its competitive product positioning, and developed a strategic plan across customer service, pricing, procurement, marketing, and sales enablement.

McCarthy brings more than two decades of building materials experience to her new role, most prominently within flooring, holding progressive roles at CCA Global Partners and ProSource Wholesale. 

EJ Welch in recent years has been in growth mode through acquisition that has led to a reorganization of the business, making this the ideal time to develop an enhanced, people-focused team structure. McCarthy plans to reinvest profits to create additional incentives and retain and attract top talent across EJ Welch’s 40+ locations. New leadership positions across marketing, commercial solutions, and the hiring of an in-house web team, amongst other initiatives are poised to deliver on quality products, better sales tools, and an enhanced customer experience.