Karndean Signs Anti-Greenwash Charter
Export, PA, May 1, 2025-Karndean Designflooring has become the first U.S. signatory of The Anti-Greenwash Charter. Established in 2022, The Anti-Greenwash Charter is an independent, not-for-profit initiative that provides strict guidelines for sustainability marketing, ensuring that claims about products and operations are fair, accurate and substantiated.
The standards of communication set out in The Anti-Greenwash Charter are
+ Transparency + Accountability + Fairness
+ Honesty
All Karndean sustainability efforts are marketed under a single umbrella: Karndean Evolve. The six pillars upon which Evolve is built represent a holistic view of sustainability, one that protects both the health of the planet and the well-being of people.
+ Confront climate change
+ Ensure individual health and well-being + Sustainable use of resources
+ Supply chain transparency
+ Inclusion and diversity
+ Employee education