Joseph Rizzo Named Assoc. Director of Sales for Laticrete

Bethany, CT, April 2, 2020-Laticrete has named Joseph Rizzo as associate director of sales, concrete remediation.

In this role, Rizzo will lead the Laticrete sales team in the creation and execution of strategy for all aspects of concrete remediation sales, which includes the NXT, SUPERCAP and Specialty Mortar product brands.

Rizzo most recently served as regional manager and achieved sales growth for Penetron, a manufacturer of crystalline waterproofing products. Prior to Penetron, Rizzo worked as the vice president of sales for US Concrete Products, where he helped accelerate business for the producer of concrete, grout, shotcrete and repair products.