Iris Ceramica Announces Merger of 2 Brands Under ICG Italia Name
Chicago, IL, January 23, 2024-Iris Ceramica Group, parent of brands Fiandre, Ariostea, FMG, Sapienstone, Iris Ceramica, and Porcelain Gres, has announced a transition for the U.S. market.
In a strategic and visionary decision, the U.S. divisions responsible for delivering products under the Iris Ceramica Group umbrella, namely Transceramica (Chicago and New York) and Eurowest (San Francisco and Anaheim), have formed a unified nationwide entity: ICG Italia.
This union represents a milestone in the company's history, bringing together over 30 years of collective expertise to create a more robust and efficient entity. ICG Italia is positioned to reinforce and expand customer relationships through an elevated customer experience, characterized by streamlined operations, enhancing accessibility, and unmatched product offerings, providing the architect and designer community a partner for their flooring, wall and countertop needs.
In addition, Stonepeak, the U.S. operation of the Italian Iris Ceramica Group and a manufacturer of high-tech porcelain and stoneware solutions, announces its 20th-anniversary celebration. As part of this milestone, Stonepeak reaffirms its commitment to innovation and sustainability through an array of strategic investments, from enhancing U.S. operations to redefining its approach to the market, unveiling a captivating logo and enhanced merchandising.
The company has recently undertaken a significant investment round to propel its U.S. operations to new heights. This comprehensive program encompasses cutting-edge production technologies, quality enhancements, and a multi-phase manufacturing upgrade to the Tennessee plant. The upgrades include a new state-of-the-art polishing line and 12-bar digital printing machines. This marks merely the outset of a larger initiative, with an industry-reformative breakthrough to be revealed later this year.