Iris Ceramica Aligns Global Brands in U.S. as Stonepeak Celebrates 20 Years in TN
Chicago, January 22, 2024- Iris Ceramica Group-owner of brands Fiandre, Ariostea, FMG, Sapienstone, Iris Ceramica, and Porcelain Gres-will form a unified, nationwide entity for its U.S. divisions: ICG Italia. This includes the Transceramica (Chicago and New York) and Eurowest (San Francisco and Anaheim) brands.
ICG Italia is geared towards providing the architect and designer community a partner for its flooring, wall and countertop needs.
In addition, Stonepeak, the U.S. manufacturing operation of the Italian Iris Ceramica Group, has been producing porcelain and stoneware solutions in Crossville, Tennessee for 20 years now. As part of this milestone, Stonepeak reaffirms its commitment to innovation, sustainability, and excellence through an array of strategic investments, from enhancing U.S. operations to redefining its approach to the market, unveiling a new logo and enhanced merchandising.
The company has recently undertaken a significant investment round to propel its U.S. operations. This program encompasses cutting-edge production technologies, quality enhancements and a multi-phase manufacturing upgrade to the Tennessee plant. The upgrades include a new state-of-the-art polishing line and 12-bar digital printing machines.
Beginning in 2024, Stonepeak’s approach to the market has undergone a major restructure to enhance its operations, services and products. As part of that effort, the nationwide sales organization has been overhauled and redefined by concentrating the network of sales managers in five major regions. Led by Federico Gasperetti, vice president, distributor sales, the sales management and technical support team is now positioned to notably reinforce its distributor relationships.
According to Hector Narvaez, EVP of sales and marketing for Iris Ceramica Group, “We feel this new branding structure will make it easier to do business with us, plus we’re celebrating our 20 years of manufacturing here in the U.S.”
Iris Ceramica Group is an Italian based, global producer of high-end natural ceramic materials for innovative solutions and architecture, design and furnishing projects. With over 60 years of business experience, the Group works in over one hundred countries with a very clear vocation: to re-engineer ceramics to improve the interaction between people and the environment they live in. Iris Ceramica Group, which has around 1,500 employees worldwide, has its headquarters in Fiorano Modenese and production sites in Italy, between the provinces of Modena and Reggio Emilia, in addition to two production sites abroad, in Germany and the United States.