iFloor Operating as an E-Commerce Business Only

Tukwila, WA, April 13, 2009--IFloor is operating for now as a an e-commerce business only, with only a call center and distribution center.

The former iFloor, which filed for bankruptcy last December after venture capital investors withdrew support, has a new owner, who didn't buy the 38 stores iFloor operated before the bankruptcy.

During the bankruptcy auction, new owner Yelong Fang outbid national scale competitors, including Lumber Liquidators, who also tried to buy some or all of iFLOOR assets, according to an iFloor press release.

Anhui Longhua group, a global collection of companies, entered the US market by leveraging iFLOOR.com as one of the first factory direct companies in flooring in the world.

The iFLOOR brands, intellectual property, systems, technology and the majority of inventory among other assets were purchased outright from the bankruptcy court and the company now operates as Longhua USA, Inc DBA/ iFLOOR.com.

iFLOOR.com will continue to sell hardwood, laminate, cork and bamboo flooring as well as area rugs and carpets and other innovative flooring products.

According to the company, the iFLOOR "team" now owns or controls more than 240,000 acres of forest andclose to 30 factories around the world with massive manufacturing capacity.

The firm, in its press release, also threatened legal action against competitors who say that iFloor is out of business.


Related Topics:Lumber Liquidators