I4F Names Caldararu EU Commercial & Demand Creation Director
Turnhout, Belgium, January 13, 2025-I4F, a group of companies providing patents and technologies to the flooring industry, announced the appointment of Adina Caldararu as commercial and demand creation director for Europe.
Caldararu will drive I4F's commercial as well as demand creation strategy in Europe from the company’s headquarters in Turnhout, Belgium. Reporting to the CEO, she is also a member of I4F’s management team.
Caldararu joins I4F from Royal Philips, where she held several senior sales positions during her eighteen-year stint there. Her last role at Philips was as commercial director, international key accounts, where she implemented a new strategic account management framework, as well as increased revenues through innovative channel strategies. Previously, she held the role of commercial excellence director, focusing on strategy and transformation, enhancing Philips’ commercial capabilities, driving innovative CRM initiatives and improving customer satisfaction.